Walmart has made some slight adjustments to their Walmart Ad Match Policy and Walmart Coupon Policy. You’ll notice I’ve highlighted the updates in red (click the links). Basically, Walmart is protecting their shelves from being cleared by adding in some wording about being able to limit purchases and also specifying that sizes must be listed in the ad. (Remember the Pampers Diaper fiasco a while back when no size was listed in the competitors ad and everyone was ad matching boxes when only Jumbo was really included.)
In all situations Walmart reserves the right to limit BOGO quantities to one per customer or household
A specific price that omits a specific characteristic of an item (Example: $9.50 on “all sizes or quantities” of an assortment)
I’m honestly ok with all these changes as long as limits on purchases aren’t indiscriminate and a manager doesn’t decide that two is too many for one person and four is too many for another etc…
BUT, by far my favorite changes was not something which was added but rather an omission! The Walmart Ad Match Policy used to say:
Walmart DOES NOT accept “Competitor ads from outside of the store’s local trade territory. It is a store manager’s discretion as to what defines a territory.” This statement has been removed. This could mean that stores are planning on opening up a wider distance to ad match from. In other words, less restrictions on which stores you can ad match. One can only hope!